He'll do all the work, analyze the findings, and send us a simplified report. I can give him a half-evolved idea I want to test, and he interprets it perfectly. In the words of Christopher Mascari, The Wirecutter’s general manager: Nick is seriously a wizard. Several tests improved clicks to recommended products by 10% or more.Īdditionally, I overhauled in-review navigation, provided a rework of the right-hand sidebar, and made the home page easier to scale to many hundreds of reviews (which was imperative in the midst of The Wirecutter’s hiring many new reviewers).
What we didĭuring our time together, I worked extensively on the layout and behavior of their primary and secondary calls to action – which comprise the majority of their revenue-generating activity. The Wirecutter & Sweethome were acquired by the New York Times Company in October 2016. Unlike most blogs, The Wirecutter had a clear revenue model when we began working together: instead of using advertising to make money (which would disqualify them from being a Draft Revise client), they get affiliate fees from people clicking on – and then buying – the products they recommend.ĭuring my time with them, The Wirecutter evolved from a simple tech recommendation site to “ Consumer Reports for generation”, largely because of its lack of paywall and consumer-friendly approach. The Wirecutter spends months exhaustively researching an entire product category, and then providing a solid recommendation for the majority of use cases: one that’s affordable, of course, yet maximally valuable for its audience. For 15 months, Draft worked with review sites The Wirecutter & The Sweethome to optimize their sites’s key goal: to encourage people to purchase what they recommend.
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